Wrapping up the Textbook

Throughout the past two months we've spent a lot of time discussing the content in our Freberg textbook for this course. It goes into depth regarding different types of media, social media monitoring and other relevant topics in social strategy. The first part of the book focuses on how to create a strategic mindset and is very helpful for readers who may not have any experience in the field prior to this course. I've held positions in my campus organizations that have to do with social media and public relations so this was a lot of common sense topics to me. The following section touches on the way to really understand strategy and which ways we can choose to approach it. This covers topics like how to plan vs. writing for social media, segmenting your audience and how to curate as well as manage the content that you are posting. We didn't go over the final section of the book which is directed toward application and future considerations, but as I move forward in my field of marketing for healthcare, I can absolutely see myself referring back to this information! Overall it is a very informative textbook for students that are interested in improving their social media knowledge to apply professionally, and I would encourage more young professionals to take the time to really learn all of these concepts.